Mini is considering ditching the hatchback-based Coupe and Roadster variants along with the Countryman-based Paceman model, to focus on a three-car strategy.
According to the brand’s head of product management Oliver Friedmann, Mini is going to focus on a “three-pillar” strategy. The Mini hatchback and the larger Countryman were identified by Friedmann as two of those pillars, while the third is potentially a compact car based on the Clubman concept shown at the Geneva Motor Show.
The three-pillar focus leaves out the hatchback-based Coupe (seen above) and Roadster models, and when asked about them, Friedmann replied “It’s not decided but most probably this is not a priority.” The Paceman, which is essentially a coupe model of the five-door Countryman, “is also not a first priority,” according to Freidmann.
Sales wise, the Coupe and Roadster models sell only a fraction compared to the Mini hatchback, while the same goes for the Paceman compared to the Countryman.
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[Source: Auto News Europe]
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