Japan’s third largest automaker, Nissan, is looking to continue its investment in the United States with a goal of producing 85 percent of its North American lineup here in America.
The goal is part of a strategy by Nissan to bolster its reputation with dealers and customers in the states. So far it’s working, as the company introduced five new core models over the past year and a half, which have helped improve its sales last year by 9.4 percent, leading to an all-time high of 1.13 million vehicles sold.
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Fred Diaz, VP of Nissan sales and marketing stated, “we’ve increased production by over 22 percent recently and also increased our exports to other countries outside the United States by 100,000 units.” Currently the automaker has three factories in Tennessee and employs more than 20,000 people nationwide. Among the vehicles produced in the US is the 2014 Nissan Rogue and 2014 Nissan Pathfinder.
The company also boasted that it features an ethnically diverse customer base.
Analysts, however, are doubtful about Nissan’s sales growth. “We see them forecast for 1.15 million in 2014, which is slightly up from 2013. But we see them flat throughout the rest of the decade,” said analyst Stephanie Brinley of IHS Automotive. “Compared to some of the other companies, there’s not as many new additive products coming.”
[Source: Detroit News]
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