The Rolls-Royce Ghost is the latest model in the British automaker’s lineup to receive the Series II treatment.
Making its debut at the 2014 Geneva Motor Show, the Rolls-Royce Ghost Series II features a “subtle redesign,” as the automaker put it, packing the latest industry-leading technology with re-sculpted LED headlights, a tapered “wake channel” on the hood and minor changes to the front and rear bumpers. Refined details to the Ghost Series II’s exterior include chrome inserts on the front air intakes while the famous waft line has been redesigned to learn further forward, emphasizing the car’s dynamics.
SEE ALSO: 2014 Geneva Motor Show Coverage
Borrowing from the other Rolls-Royce models that have received the Series II treatment, the Ghost Series II also gets on-board Wi-Fi and Satellite Aided Transmission (SAT). SAT helps ensure the luxury sedan automatically adjusts to its surroundings to help augment the driver experience. Updates were also made to the navigation systems and the car/user interface.
Given how luxurious Rolls-Royce models are along with their costly price tags, it’s not a surprise that the British automaker doesn’t do significant changes to its lineup. It wouldn’t exactly sit well with its buyers if every few years something revolutionary occurred, considering the investment they’ve already made into their car. So while it might be disappointing to some automotive enthusiasts to see Rolls-Royce brand the Ghost as a Series II without any significant changes, it’s fitting for the brand to continue moving with subtle changes to its lineup to keep them fresh for a few more years.
“The Rolls-Royce Ghost Series II is the ultimate entrepreneur’s business tool,” said Chief Executive Officer of Rolls-Royce Motor Cars, Torsten Müller-Ötvös. “Following the worldwide success of its predecessor, I am confident that this re-designed and updated Rolls-Royce will continue to attract increasing numbers of new customers to the marque, in particular business entrepreneurs seeking an oasis of calm in a frenetic business world.”
GALLERY: Rolls-Royce Ghost Series II Official Photos
Discuss this story at our Rolls-Royce forum