Audi is riding a wave of success, promising 17 new or refreshed models within the year, beginning with the Audi A3 sedan and TT sports car.
And momentum is certainly in the four-ring brand’s favor as the company has just taken the global luxury sales lead away from rival automaker BMW. Audi is hoping that the introduction of these 17 new models will keep the pressure up.
“We will increase deliveries in all regions of the world, including Europe,” said Audi CEO Rupert Stadler. The executive expects sales and revenue to increase in China, a critically important market. Audi deliveries ought to exceed 500,000 vehicles for the first time. China is currently the brand’s largest market.
In order to reach these expectations Audi is looking to invest $30.4 billion dollars over the next five years, with a majority of the budget going toward new products and technology. The company is also spending money on growing its global manufacturing capacity including factories in Brazil and Mexico.
Spearheading their new product portfolio is the A3 sedan, which will be hitting Audi dealers this spring. Offered with two engines, the A3 will take on other affordable luxury cars like the Mercedes-Benz CLA-Class. The next generation Audi TT, which was officially unveiled at the Geneva Motor Show last week, is an evolution of the brand’s iconic coupe and should start hitting showroom late this year.
Automotive News is also reporting that Audi is moving forward with the previously shelved idea of an electric R8 supercar.
GALLERY: 2015 Audi TT Live Photos
GALLERY: 2015 Audi TT
[Source: Automotive News]
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