SRT Viper Will Not Race at 24 Hours of Le Mans

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SRT Viper Will Not Race at 24 Hours of Le Mans
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The SRT Viper will not compete in this year’s 24 Hours of Le Mans race despite being invited to do so. 

That doesn’t mean the brand’s halo car will drop out of racing programs altogether. SRT CEO Ralph Gilles told Autoweek that the company plans to focus on its North American racing efforts, without giving a specific reason for opting out of the high-profile race.

Viper sales are in the gutter and amid a product glut, the company is being forced to idle its production facility as its growing stockpile overwhelms dealer demand. The company sold 591 in 2013 and only 91 so far this year while the company struggles to figure out how to market a $100,000 sports car.

By continuing to compete in the new TUDOR United SportsCar Championship, which has more races than the American Le Mans series, SRT stands to put its car in front of more potential customers while consolidating the high costs associated with running the races.

GALLERY: SRT Viper GT3-R

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[Source: Autoweek]

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  • Rickers

    Sounds like this whole SRT division is falling apart. How long before Gilles is out of a job?

  • Rock

    They build the most powerful car built in the Hellcat powered SRT, and get MASSIVE cheers from diehard Mopar fans. They get back in GT racing with the Viper, which gets the hearts pumping for the GT crowd and Viper fans, then they pull the plug AGAIN. They bow out of NASCAR, which has become VERY boring, the cars are all the same just stickered differently, and lean toward GM winning du to a bigger fan base (flashback to the late 60’s early 70’s when Chrysler got tired of GM and Ford crying to NASCAR and NASCAR bowing to their wishes by outlawing the Daytona/Superbird and HEMI)… Wassup Chrysler ? Is FIAT trying to make their cars look fast or something ? Make a 2 door Charger and loose the dart front end on it, it WAS just starting to look AWESOME. I dunno…