Best Overall Brand and Most Trusted Brand
Best Overall Brand honors went to Honda and Mercedes-Benz. The Japanese company won over non-luxury customers with products that are consistently reliable and refined. This is the third consecutive year Honda has won. Of course the three-pointed star is impressive as well. Its luxurious vehicles have the eye-catching style, heart-stopping performance and high-end technology affluent customers crave. Mercedes is also laudable for its quality and reliability.
The Most Trusted Brands in this year’s KBB image awards are Honda and Lexus. Likewise this is the third consecutive time the capital H has earned this accolade. Reliability and efficiency are attributes consumers love. As for Lexus, Toyota’s luxury division was praised for its unbeatable dependability, unassailable craftsmanship and comfortable packaging. This is the second year in a row Lexus has won this award.