2014 Kelley Blue Book Brand Image Awards Announced

2014 Kelley Blue Book Brand Image Awards Announced
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Best Value Brand and Most Refined Brand

When it comes to saving a few bucks you may want to consider Kia or Buick, each of these automakers drove away with Best Value Brand honors. The South Korean company earned kudos for its styling and resale value. On the other hand Buick was praised for its quiet interiors, premium leather trimmings and reasonable prices.

GMC Mercedes Logos

Sophistication and elegance counts, accordingly KBB visitors voted GMC and Mercedes-Benz the Most Refined Brands. It seems a little incongruous that a dedicated truck division would win any sort of civility award, but GMC was honored for its rugged, capable vehicles that feature upscale amenities and styling. Similarly, Mercedes offers customers elegant cabins, modern design and precise craftsmanship, attributes that add up to refinement and an award from KBB.