2014 Kelley Blue Book Brand Image Awards Announced

2014 Kelley Blue Book Brand Image Awards Announced

Best Performance Brand, Best Styling Brand, Best Overall Truck Brand

Best Performance Brand honors went to MINI and Porsche. The former was lauded for its fun, engaging products and affordable pricing, the latter revered for its iconic vehicles and breathtaking dynamics. Sports cars like the 911, Cayman and Boxster are some of the most respected nameplates in the world and are essentially synonymous with performance, excitement and youth.

Chevrolet Jaguar Logo

As for design, Chevrolet is a winner in the mainstream portion of the market while among premium makes Jaguar drove away with honors; these are KBB’s Best Styling Brands. The Bow Tie has reinvented its lineup in recent years and people have noticed. The Cruze compact car, retro-themed Camaro and rugged Silverado are edgy yet handsome at the same time. On the other hand Jaguar has a rich design heritage and that pedigree is evident today. Its products feature bold and fluidic styling, design that’s both timeless and modern at the same time.

Ford Logo

Finally, the Best Overall Truck Brand award was handed to Ford. The company that Henry built has had the best-selling pickup in the U.S. for the past 37 years. To maintain this momentum they’ve focused on efficiency and new technology, improvements that come without sacrificing ruggedness or capability.