A brand that is best known for value packed economy cars is continuing its push into the luxury segment, and it is keeping its value-focused philosophy alive.
Hyundai has released pricing for the 2015 Genesis Sedan, which will start at $38,950 including delivery. This car is looking to compete with BMW, Mercedes and Audi, and packs a long list of standard features to continue Hyundai’s well-known attribute of having value packed cars.
Base models will be fit with a 3.8-liter V6 that is good for 311 hp and 293 lb-ft of torque, sending its power through an eight-speed transmission to the rear wheels. A new all-wheel drive system is now available on the 2015 V6-equipped model and it will start at $41, 450.
The list of features on the base model is long, but some of the highlights include a 4.3-inch LCD display in the info cluster, 18-inch alloy wheels, 12-way power heated front seats, leather wrapped interior, keyless entry, an 8-inch display in the center stack with Blue Link infotainment and even rain sensing wipers.
Three option packages are available for the V6 model, the signature, technology and ultimate packages. The signature package adds a sunroof, blind spot detection, upgraded audio system, HID headlights, ventilated front seats and more for $4,000. To get the $3,500 technology pack, which adds premium leather seats, lane departure warning, lane keep assist, haptic steering wheel, 7-inch screen in the info cluster and more, you must first purchase the signature package.
SEE ALSO: 2015 Hyundai Genesis Info
Finally, Hyundai offers the $3,500 ultimate package, which adds matte finish with wood and aluminum tri, a color head-up display, DIS navigation with a 9.2-inch HD display, a 17-speaker stereo, a power trunk lid and dual-mode climate control with CO2 sensor.
Of course, for the top end customers, Hyundai offers a 5.0-liter V8 that makes 420 hp and 383 lb-ft. The starting price for the V8 model is $52,450 including delivery, and that car includes everything found in the signature and technology package as standard. Once fully loaded, the Genesis will sell for about $55,650, and will include features like active damping suspension, head-up display, 9.2-inch touchscreen in the center stack and a power trunk lid.
For some perspective, the cheapest Mercedes-Benz E-Class you can buy starts at $52,200, and can climb all the way up to over $100,000. From BMW, the base 5 Series sells for about $50,425, and like the Mercedes can climb high depending on how its equipped. The Lexus GS 350 is probably the closest in price, and even it stars at $48,610.
GALLERY: 2015 Hyundai Genesis Sedan
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