The Ram pickup outsold the Chevrolet Silverado for the first time last month since August 1999, besting the Silverado’s 42,247 units by 285 trucks. In hopes of ensuring that doesn’t happen again in April, Chevy has extended its March Truck Month promotion to April, boosting lease incentives and increasing consumer savings on certain Silverado models.
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Last month, the American automaker’s promotion offered discounted supplier pricing for all customers on the 2014 Silverado with savings off MSRP on certain models of up to $7,541. It appears that Chevy will add “an additional $1,000 of bonus cash on light-duty Silverado double cabs,” for the month of April. Savings will top out at $8,162 for the light-duty double cab V8 model while the 4×4 Silverado 2500HD crew cab can be had with up to $8,974 in discounts.
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[Source: Automotive News]
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