Ford C-Max MPG Downgrade Hurts Sales

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Ford C-Max MPG Downgrade Hurts Sales

Real-world fuel economy versus what the Environmental Protection Agency (EPA) claims a vehicle should get is a point of contention for buyers, and now it seems it is hurting sales for one American Automaker. 

In August of 2013, Ford dropped the official fuel economy rating on the 2013 C-Max Hybrid from 47 mpg combined to 43 mpg combined after receiving customer complaints and lawsuits, and ever since the vehicle has seen a dip in sales.

From January to August of 2013, the C-Max exceeded or came very close to cracking the 3,000 sales mark every single month. Since the downgrade, the car hasn’t climbed above the 3,000 mark a single time.

SEE ALSO: Ford C-Max Fuel Economy Downgraded

“We’re definitely seeing consideration on C-Max decline over time,” said Ford’s President of the Americas, Joe Hinrichs. “We need to reinvest in the product because it’s a great car.”

The first three months of 2013 yielded 9677 sales for the C-Max, while the first three months of 2014 saw just 5565 units sold. That means sales have dropped by 42.5 percent year over year through the first three months of 2014.

[Source: Detroit News]

Discuss this story at our Ford C-Max Forum

  • Steve

    If ford really wants to get in the game they need the S-Max. People don’t mind getting 35-37 mpg when they can carry more cargo like a mini van. The 55 and older group would flock to this car because of traveling to grandkids houses and all the snowbirds. First company that realizes how to market such a vehicle is in for a lot of sales. I really thought the Kia Rondo would be the answer if they just made it a smaller version of the new 2015 Sedona. Bottom line, must keep the mpg above 35 and you will have a winner.

  • Rickers

    I really like the idea of an S-Max… so long as it doesn’t have this car’s stupid front end.

  • C-Max Power + MPG

    We have had our 2013 C-Max for almost 13 months now. We love it and we average 43 mpg at fill ups. Ford has has done a poor job in promoting this great car. If you want something to succeed you have to promote it. Try it . . . You’ll be impressed.