March 2014 Auto Sales: Winners and Losers

March 2014 Auto Sales: Winners and Losers
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Loser - Chrysler -23 Percent

As an automotive conglomerate, the Chrysler Group saw an overall increase in sales of 13 percent, but the Chrysler brand continues to struggle. Last month, the American automaker saw its sales drop 23 percent year-over-year to 26,140 units and is down nine percent for the year. Luckily, the Chrysler Group had strong demand for its Jeep and Ram divisions, with Ram deliveries up 29 percent while Jeep was a noted winner, climbing 47 percent. Even Fiat saw its sales rise 24 percent compared to last year.

With the new 2015 Chrysler 200 on sale soon, the brand could certainly use the boost.

SEE ALSO: 2015 Chrysler 200 Review