March 2014 Auto Sales: Winners and Losers

March 2014 Auto Sales: Winners and Losers

Winner - Lincoln +31 Percent

Luxury American automaker Lincoln saw its sales increase from 6,825 units in March 2013 to 8,969 units last month, signaling a 31-percent increase. For the year, Lincoln has sold 21,603 vehicles which also marks a 36-percent increase compared to the first three months of 2013’s sales, which was 15,899 units. Leading the way for the brand was the MKZ model, which saw its sales jump 72 percent to 4,052 and accounting for nearly half of all Lincoln sales last month.


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