March 2014 Auto Sales: Winners and Losers

March 2014 Auto Sales: Winners and Losers

Loser - Scion -8 Percent

Scion has become a stagnant brand over recent years, with only the FR-S being its major new offering. Even then, the sports car’s sales have been surprisingly slow, attributing to the brand’s decrease of eight percent compared to last year’s March. In total, Scion moved 26 percent fewer FR-S models in March 2014, than in March 2013.

In total, Scion sold 5,917 vehicles last month compared to March 2013’s value of 6,432. Even worse, for the year Scion has seen its sales dip 12 percent from 16,377 units to 14,457 units.