Peugeot Mulling Return to U.S.

Peugeot Mulling Return to U.S.

Alfa Romeo might not be the only European brand heading back to the U.S.

French automaker Peugeot is considering a return to the U.S. market, where its last offering was the 405 lineup in 1991. If the return gets the green light, it would happen later in the decade according to the company’s new chief executive, Carlos Tavares. The French automaker recently received a rather generous investment from Dongfeng and hopes to return to profit in 2016 after a long period of heavy losses.

SEE ALSO: Peugeot gets $1.1B Investment from Dongfeng

Tavares was the former head at Nissan and stated that the automaker must reach four target goals before looking into its future. Those four goals are: establish a three-brand portfolio of Peugeot, Citroen and DS; focus the company’s creative energy on a more limited range of products, with the group shrinking from 45 models to 26; ensure profitable growth everywhere in the world, emulating the model that Peugeot has deployed in China, where it makes money and modernize the company to achieve higher manufacturing efficiencies, especially in France.

The new CEO has a date set to reach all four goals by 2017-2018, at which point it will consider expanding to other markets including the U.S.

[Source: Edmunds]

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