The affluent Chinese sure love their ultra-luxurious sedans, and Rolls-Royce is looking to capture more market share.
Making its debut at the 2014 Beijing Motor Show is the Pinnacle Travel Phantom, a new Bespoke Collection model that was conceived to celebrate the Chinese love of travel and the success of Rolls-Royce’s Bespoke program in China. The two-tone exterior scheme is accented by Madeira Red with Silver Sand in the example that debuted in Beijing, but Rolls-Royce will also offer it with Infinity Black combined with Silver Haze or Melanite combined with Palladium.
On the inside, a number of Morello Red and Seashell leather combinations are found on the seats, roofliner, pillars and door cards. Evoking even more luxury is Smoke Grey thread while showcasing the craftsmanship of the British automaker are individual fabric cushions. According to Rolls-Royce, 230 individual pieces of marquetry combine to create the striking motif of a cross-continental train speeding across a landscape with plumes of steam left in its wake.
“Bespoke is Rolls-Royce and our Chinese customers know it,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. “To celebrate China’s love of travel and the success of Bespoke in China, I am proud to unveil Pinnacle Travel Phantom. This car is a showcase of Rolls-Royce’s pre-eminence in Bespoke design seen through the prism of luxury travel.”
GALLERY: Rolls-Royce Pinnacle Travel Phantom
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