Loser – Lincoln -11 Percent
Ford’s troubled Lincoln luxury brand had been doing pretty well for the past few months, posting not-insignificant gains. But the party may be over now that spring is here. Honest Abe’s sales deflated 11 percent in April compared to the same time period a year ago. Deliveries clocked in at 6,803. Despite its poor showing last month the brand’s sales are still up 21 percent for all of 2014.