Car Buyers Love Wireless Connectivity: Study

Car Buyers Love Wireless Connectivity: Study

Today’s car shoppers are all about wireless connectivity in their vehicles. According to the 2014 J.D. Power U.S. Automotive Emerging Technologies Study, wireless connectivity systems are at the top of most car shoppers’ wish lists. Wireless connectivity creates a link between devices such as smartphones and tablets with vehicles and several automakers recently announced WiFi connectivity heading to their vehicles later this year. Many consumers surveyed by J.D. Power admitted that wireless connectivity systems should come standard on vehicles in today’s technology-driven market.

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Other technologies that shoppers revealed were of interest in the survey include rearview cameras, active shutter grille vents, wireless charging station, advanced accident notification system and a smartphone navigation vehicle interface. Of those surveyed, 24 percent expressed interest in paying to have an autonomous driving mode in their vehicles if the cost was around $3,000. That number increased from 21 percent last year and 20 percent in 2012. “Smartphone ownership has increased to 70 percent in 2014 and consumers want the same connectivity in their vehicle as they are used to getting from their smartphone, computer or tablet,” said Mike VanNieuwkuyk, J.D. Power executive director of global automotive, in a statement.


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