Ready for an onslaught of new Ferrari models? Because they’re coming.
According to Sergio Marchionne, head of Ferrari’s parent Fiat Chrysler Automobiles, the Italian automaker will launch at least one new model every year through 2018. But in order to keep the brand exclusive, annual production will be limited to 7,000 cars. Marchionne mentioned that each new model will have an eight-year life cycle with an initial run of four years before followed by more powerful M versions that last another four years.
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In addition, Marchionne expressed that the brand will plan the “selective launch” of special series models that will target even higher-end consumers. Currently, the Ferrari model lineup consists of the 458 Italia, 458 Speciale, 458 Spider, California T, F12 Berlinetta, FF and of course the LaFerrari supercar.
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