New Rules Under Consideration for Advertising MPGs

New Rules Under Consideration for Advertising MPGs

We’ve all heard the ads about cars getting 40 MPG, but that doesn’t mean you can ever expect to average such lofty fuel economy.

Few cars actually get a 40-mpg combined rating, yet automakers and dealers have no qualms of advertising that their vehicles offer that or other miserly mileage figures. The Federal Trade Commission has resumed its review of whether it should revise its Guide Concerning Fuel Economy Advertising for New Automobiles, which was originally issued in 1975. The guide was created to prevent deceptive fuel economy advertising and help in the use of fuel economy information in advertising.

FTC has been considering making changes for five years and several groups have urged the FTC to require automakers to display both city and highway fuel economy figures in advertising. In addition, the commission wants to know if an unspecified mpg claim is deceptive if the advertisement fails to identify whether the rating is city, highway or combined. The FTC is also looking into defining a combined fuel economy figure for electric vehicles.

[Source: Detroit News]


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