Tesla Drops ‘Model E’ Trademark

Tesla Drops ‘Model E’ Trademark
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When Tesla’s more affordable electric car reaches consumers, it won’t come with the previously expected Model E name.

Tesla is allegedly hard at work on a more affordable all-electric car. While oh so nice, the Model S sedan is out of reach for most drivers, which is why the California-based firm is developing something with an MSRP around $40,000. The value-priced vehicle was supposedly going to be called the Model E but not anymore.

It appears the company’s trademark on that name has been abandoned. Hopefully – and it seems very unlikely – they have not halted development of this vehicle. In the car business when you’re in for a penny you’re in for a financial pounding. Tesla is supposedly still on track to release its Model X crossover later this year; the new more affordable car could come two years after that. Maybe they’ll call it the “Model T.”

Slowly but surely, electric vehicles are starting to catch on. The segment is still in its infancy, nay, it’s still a fetus in the womb but as technology improves and prices come down, the prospects of EVs will only get better.

Chevrolet is hard at work on an all-new Volt, BMW is entering the segment as is Mercedes-Benz, plus Toyota’s hybrids and electric models are as popular as ever. The electric-vehicle segment could be close to reaching critical mass. An affordable Tesla sedan could help geeky, gasoline-free cars become mainstream.

GALLERY: 2013 Tesla Model S

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GALLERY: Tesla Model X

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[Source: Motor Trend]