When it comes to smaller vehicles, affordability is critical. A few bucks on the window sticker can mean a lot to cash-strapped or otherwise economy-minded car shoppers. Even a minuscule pricing delta between two otherwise similar vehicles can drive some people to the cheaper option.
Keeping value in mind the Yaris Hybrid is suitably inexpensive. According to Toyota the car starts at a reasonable sounding $22,630, though we’re not sure if that includes other charges like destination and delivery fees or value-added tax many European countries love to levy. It’s a couple grand more expensive than the very similar Prius c we get in ‘Murica. Suffice to say the vehicle is accessible to many drivers.