Volvo Set to Launch Product Onslaught in US

Volvo Set to Launch Product Onslaught in US

After previewing three new concepts in the past year, Volvo is ready to release several new products by 2017.

Volvo Cars of North America wants to have one percent of the U.S. automotive market within the next five years, and plans on achieving that goal with several new models starting with the XC90 that will debut in the first quarter of 2015. According to the company’s CEO, Tony Nicolosi, the redesigned XC90 will be Volvo’s oldest model on dealership lots by 2017. Currently, Volvo is forecasting U.S. sales of 63,000 units for this year and has lofty goals of achieving 150,000 to 160,000 units annually within five years. Last year, the company sold 61,000 units in the U.S.

SEE ALSO: 2015 Volvo XC90 Launching with Plug-in Hybrid Variant

As for the brand’s new Drive-E engines, Nicolosi confirmed that they’ll be used in all new models except for the XC90. The CEO stated that the company believes the future of engine technology isn’t all about cylinders, but rather forced induction in order to maximize performance and fuel economy. The U.S. will likely see a new product launch every year and sometimes even less than every year.

Those wondering if the V40 wagon will be heading to the U.S. anytime soon will have to continue waiting, as the current V40 is built on an old platform and the brand has no intentions of bringing it to the states. It will possibly  bring the new V40 to the U.S. in two years. The company currently has 304 dealerships in the U.S. and doesn’t plan to add or remove any.

GALLERY: Volvo Concept Coupe Live Shots


GALLERY: Volvo Concept XC Coupe Live Shots


GALLERY: Volvo Concept Estate Live Photos


[Source: Automotive News]

Discuss this story on our Volvo forum

  • William Scott Hutton

    Their Chinese owners will probably help.