Later this year, ZipCar will address one of the steepest challenges it and other brands like it face.
If you’ve ever decided to borrow a ZipCar, you know that the vehicle loan is constrained by at least one limiting criteria: the necessity to return to the original lot rather than any ZipCar-marked parking space. The company calls its new service “One>Way,” and plans to offer it exclusively to drivers who borrow a Honda Fit starting later this year in select markets.
“Our One>Way service blends the best of Zipcar – guaranteed parking and advance reservations – with the best of the one-way model – spontaneity and the freedom to leave a car in a different location,” Zipcar President Kaye Ceille said. “Zipcar One>Way, combined with our global fleet of more than 10,000 vehicles with 30 different makes and models, offers members the most options, the most flexibility and the largest global network of any mobility provider.”
The program will include the 2015 Honda Fit. Last year, the IIHS recently-added small overlap crash test put the Fit in the bottom of its segment for safety with especially poor results. The Fiat 500 was also exposed for being especially unsafe in that type of crash. But the Japanese company was quick to respond at the time, saying its new model would not only boast improved crash ratings, but that the new car would be a segment leader. The Fit uses Honda’s “Magic Seats” and offers segment-leading cargo capacity as a result.