Fiat Commercial Campaign Uses Internet Memes

Fiat Commercial Campaign Uses Internet Memes

Fiat has released a new series of commercials based around the culture of Internet memes.

The commercials actually started out as a series of animated GIFs from The Richards Group for the Italian automaker’s Tumblr page. Anyone who spends time on the Internet every day will probably find familiar memes and sayings, such as the horse mask and the “Deal with it” phrase. Of course there’s also Reddit’s favorite: cats.

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Things get pretty strange, even for the Internet’s standards, especially considering these are actual commercials airing on TV. There’s even a person in a bunny suit twerking against a Fiat 500 if you’re just looking for entertainment. Fiat is also looking for people to submit their own animated GIFs.

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