This feature is by no means exclusive to Ford. Practically every automaker offers or will offer start/stop technology, it’s just a no-brainer. Why run the engine when the vehicle isn’t moving? Shut it down and save fuel.
Engineers at the Blue Oval are working on refining this technology so it works as seamlessly as possible. They claim that for the average driver start/stop can boost a vehicle’s efficiency by about 3.5 percent, which is huge. Formal pricing for this optional feature has not been announced at this time but it should cost around $300.