Kia's Gangnam-Style Luxury Car
Kia is a brand that’s going places. Just a few years ago their cars were the equivalent of latex gloves; you’d use them once and throw ‘em away. But now the South Korean company is building some truly impressive, even class-leading products.
The Soul is an unmitigated sales success, their Forte lineup is more than competitive and the Sportage is a solid offering in the small-crossover segment. But with triumph has come a sense of restlessness; they want more, which is probably why Kia has cast its gaze upon the luxury segment.