Uber is partnering with Transformers: Age of Extinction and offering fans a chance to go for a ride in Optimus Prime.
You might already be familiar with Uber. It’s a taxi service that allows users to hail cars from their phones and pay through their accounts without using cash. During the film, Prime will somehow become a Western Star tractor trailer, which is the truck that fans will have a shot at riding in.
Getting seat time won’t be easy. The truck will be driving around from 1 p.m. until 7 p.m. in Dallas on June 16, during the same time on June 19 in Phoenix and L.A. on June 21 leading up to the movie premier on June 27. You’ll need to download the Uber app and create an account. Enable the “Autobots” option, tap “roll out” and hope that you connect.
Unfortunately, it doesn’t sound like any of the other Transformers cars will be offering rides as part of the promotion.