A brand reinvention is underway at Lincoln, and new products are in the works to help bolster the American company’s efforts.
Exactly what kinds of vehicles will be added to the Lincoln lineup are unknown, as the brand is still weighing all of its options. “We know we need added nameplates,” said Matt VanDyke, global head of marketing, sales and service at Lincoln. “We know that we need to get into other segments with other vehicles.”
A Mustang-based Lincoln has been a rumor for a long time, so its no surprise that the company is considering it. “We won’t rule anything out,” responded VanDyke when asked about the Mustang-based rear-drive luxury car.
Lincoln has already introduced two of its new-generation vehicles with the MKZ and MKC, and the brand will roll out a new MKX midsize crossover in 2015 and a new MKS sedan sometime in 2016.
As for other new models, VanDyke says that Lincoln is still considering which type of cars will be added to the lineup. “We don’t think that four new products in four years means that we can sit back, take a break and rest. It is absolutely the beginning, it is the foundation,” he finished.
Discuss this story at our Lincoln Forum