Winner - Bentley + 23 Percent
May was a heck of a month in the auto industry. A deluge of recall announcements flooded the news and continued to erode profits, but sales continued to pour in… for some companies.
Bentley doesn’t have to post massive overall sales to report a large percentage increase. From that perspective, it ranked among the biggest winners in May despite selling fewer cars than almost any other brand. In total, 233 new Bentleys rolled out of showrooms and into climate controlled garages last month, dwarfing the 75 reported by luxury rival Rolls-Royce. Of course, Bentley is opening chasing high volume for its segment while RR prefers to let sales remain low and slow in the name of exclusivity.