Subaru BRZ Might Not See a Second Generation

Subaru BRZ Might Not See a Second Generation

The opportunity for Toyota to lay with better bedfellows might mean and early death for Subaru’s BRZ sports car.

Currently, Toyota is working with BMW to develop a sports car that will sit above the Scion FR-S, but that might not be the only performance vehicle to come of the relationship. Tetsuya Tada, the chief engineer behind the FR-S and sports car co-developed with BMW, said the company might also work with BMW in developing the next generation of its lightweight affordable sports car according to Australian

Subaru spokesman Dominic Infante declined to comment on the story, which suggests that without financial support from Toyota, Subaru is unlikely to invest in developing a model beyond the current generation. To date, the BRZ is selling in lower volume than its nearly identical and slightly less expensive FR-S cousin. In 2013, Subaru sold 8,587 copies of the BRZ in the U.S. compared to the 18,327 FR-S coupes that found homes in the same time period. Despite that, BRZ sales are still outpacing what Subaru expected to sell in this market.

SEE ALSO: 2013 Subaru BRZ Review

Meanwhile, Drive reports that Toyota is looking for ways to offer its customers a quicker version of the FR-S in time for its planned mid-cycle refresh in the 2015 model year. The change could be something as simple as a more aggressive final drive ratio or exhaust upgrades. A more potent version of the 2.0-liter Boxer four-cylinder is also under consideration.

Tada also said that future versions of the FR-S will likely borrow from the company’s Le Mans hybrid technology by using some form of supercapacitors to offer more power without making the car significantly less fuel efficient.

GALLERY: Subaru BRZ Series.Blue



Discuss this story at our Subaru BRZ forum

  • Gregory Smith

    Does Subaru want sales to go up? No they don’t. If they did, they would motivate dealers NOT to simply add an additional $3,000 MSRP markup for the privilege of buying one. If they remove the greed factor, sales would improve.

  • Shiratori90

    What an idiot…….

  • Gregory Smith

    Have you ever gone to a Subaru dealership to test drive/buy one? Probably not. I have, and turned around and walked out when I saw the $3k markup – didn’t even feel like talking to them at that point. I’m just commenting based on my experience, but it sounds like you’re simply talking out of your a** without knowing what you’re talking about.

  • Disqus11111

    I have and there was not discussion of a markup. In fact they made it clear I would not being paying sticker price. So before you accuse anyone of talking out their you know what maybe you should plug yours so the flow of excrement ceases.

  • Gregory Smith

    ROFL – another anonymous internet tough guy. I’m talking from actual experience that I PERSONALLY observed, while I’m betting that guy is NOT. Amazing how people that hide behind a keyboard will tell us anything in order to try to sound like they know what they’re talking about. How many Subaru internet forums have you founded?

  • Jorge Sorondo

    I own a 2014 BRZ limited 6MT. Sticker price was already under MSRP at 28785 but I got a second discount from Subaru lowering the price down to 26657. Prices vary from dealership to dealership though, also the possibility of bringing down the price.

  • Shiratori90

    What a troll (lol)! You’re full of it and you know it.

  • Sarcasmo

    I agree, a pure asshat.

  • Rickers

    The BRZ will never help Subaru sales. They want to sell VOLUME cars… not silly sports cars.

  • Shiratori90

    “The opportunity for Toyota to lay with better bedfellows might mean and early death for Subaru’s BRZ sports car.”

    If by “better” you mean douchebag-worthy and existing for the sole purpose of appealing to elitist 1%ers, then yeah, bmw is “better”.

  • Jamal

    BMW > Subaru

  • Richard Joash Tan

    Subaru > everything else, you bulls**t

  • Jamal

    you sir.. are the Bullshit

  • Richard Joash Tan

    stay out my way, because you are living in the past, sir!

  • Sarcasmo

    Have alotta fun paying over $900 for a new Air Flow Meter at the ripoff Subaru dealer, you sheep.

  • EVO Revo

    Shut up, you fanboy

  • smartacus

    this just means the next BRZ gets to be a 2-seater

  • Richard Joash Tan

    and don’t you ever notice that BMW SHOULD make a boxer version of the TwinPower engine for the WRX STI so it will benchmark the M5.

  • Sarcasmo

    Toyota is WORKING with??
    What’re THEY doing? Putting their name on the car… the FRS and BRZ are ALL Subaru/NO Toyota.
    Subarus are overpriced GARBAGE… I had an 85 RX Turbo AWD and a 2006 WRX, both fun to drive, but WAY too expensive to fix or get parts for.
    Toyota made capable sports coupes that were reliable… 71-85 RWD Celicas, 85-95 Toyota MR2s, 1979-1998 Toyota Supras, and the 1985-87 Corolla GTSs.
    C’mon Toyota stop making those getriatric Camrys, Priuses and minivans… and GET OFF YOUR ARSES, we want a REAL AE86… NOT that girly, ugly, wannabe Scion garbage that DREAMS of being an AE86.
    I puke everytime I hear some fanboy or dork compare their LAME Scion FRS to the fun of my 85 Corolla GTS, I used to own.
    That Scion is a Subie NOT a Yota.

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