Let’s start with one that’s somewhat mainstream. Don’t get us wrong, Lotus cars hardly sell like the Honda Civic but they’re still better known than say, Mansory or Dartz. This English sports car builder has been delivering adrenaline for more than half a century.
Though often tumultuous, the brand’s history has helped shape its modern lineup. Cars like the Elise, Exige and Evora titillate enthusiasts with their single-minded focus on driving pleasure. Any car nut, or snob for that matter, would be proud to own a Lotus.
Despite a relatively wide range of offerings the company’s global sales are still miniscule, which clearly makes them a boutique brand.