Lexus Rejects the Idea of a Sub-$30K Luxury Car

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Lexus Rejects the Idea of a Sub-$30K Luxury Car

Lexus has dismissed the notion that a luxury car could be priced under $30,000.

Lexus executive vice president Mark Templin believes a vehicle priced under $30,000 wouldn’t be worthy of the Lexus nameplate, stating that in order to “go down and build a car under $30,000″ it would be decontented and the automaker would be cutting corners. “To be honest with you, you can’t build a Lexus with the quality, the durability, the reliability, the craftsmanship, the content that we put in a Lexus and sell it profitably under $30,000,” Templin said in an interview with Automotive News.

SEE ALSO: 2015 Audi A3 Sedan Review

The not-so-subtle remark is targeted towards the brand’s German rivals that have been moving downmarket with vehicles sporting MSRPs less than $30,000 like the Audi A3 and Mercedes-Benz CLA 250. Currently, the cheapest model Lexus has to offer is the CT 200h, which starts at $32,975 including destination.

GALLERY: Audi A3 Sedan

audi-a3-sedan-la-auto-show-01.JPGaudi-a3-sedan-la-auto-show-02.JPGaudi-a3-sedan-la-auto-show-03.JPGaudi-a3-sedan-la-auto-show-04.JPGaudi-a3-sedan-la-auto-show-05.JPGaudi-a3-sedan-la-auto-show-08.JPGaudi-a3-sedan-la-auto-show-09.JPG

GALLERY: Audi S3 Sedan

audi-s3-sedan-la-auto-show-02.JPGaudi-s3-sedan-la-auto-show-03.JPGaudi-s3-sedan-la-auto-show-04.JPGaudi-s3-sedan-la-auto-show-05.JPGaudi-s3-sedan-la-auto-show-06.JPGaudi-s3-sedan-la-auto-show-07.JPGaudi-s3-sedan-la-auto-show-01.JPG

[Source: Automotive News]

Discuss this story at our Lexus forum

  • smartacus

    Lexus can always rebadge a Corolla like Acura did with the Civic.

  • Shiratori90

    ^Trolls will keep on trolling………

  • Shiratori90

    Good. Those who want a sub-30,000 car can look toward the Toyota division. That’s what it’s for. The success of the a3/cla will be short-lived, and will ultimately cheapen the image of those brands (image is half of the luxury game equation).

  • smartacus

    Your mother is also your half sister and everyone sees it.

  • smartacus

    ^his grandmother sucks his dick with her gums and not her dentures.

  • Shiratori90

    Trolls will keep trolling on……

  • Shiratori90

    You shouldn’t talk about your mom that way……lol

  • smartacus

    The possessive pronoun describes your mother not my mother. Learn English retard.

  • Shiratori90

    The only retard within this conversation is YOU.

  • Shiratori90

    No. That’s you and you know it.

  • smartacus

    Well obviously even a retard is faster than you.

  • smartacus

    Wow, that reply was so gifted

  • Shiratori90

    Great description for every one of your short bus-worthy comments.

  • Shiratori90

    I have a life, unlike you, who is living in his slutty mom’s basement at the ripe age of 42 and stuffing his family members in the ass every night.

  • smartacus

    You keep repeating my comments because you lose and can’t admit it. Haha!

  • smartacus

    You are just repeating comments. You lose.

  • Shiratori90

    You’re repeating your own cock-sucking comments, asswipe……

  • smartacus

    No you are the one repeating my comments, asswipe

  • John Engelman

    No, of course not! They just take a $23,000 Camry, slap a dinner plate size “L” on the front and back, change one or two other things, and call it a Lexus ES350. If it’s a Lexus, it should be it’s own car!