Tata Turning to Jaguar Land Rover to Expand Lineup
Indian automaker Tata will be turning to Jaguar Land Rover to expand its stable.
The parent company of Jaguar Land Rover, Tata is looking to enter the passenger vehicle market and will collaborate on numerous future models with Jaguar Land Rover. According to Darren Bowler, managing director of Tata’s Australian distributor Fusion Automotive, the companies won’t have any “badge engineering” between the brands and Tata will protect Jaguar and Land Rover’s exclusivity. In other words, don’t expect to see a Jaguar Land Rover badge on a Tata vehicle and vice-versa.
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Tata’s newest model will be the Nexon, a compact SUV that will be a global model. According to the company, the Nexon was the development of a new platform that has been developed to be shared across its subsidiaries, including Jaguar Land Rover. The announcement also hints that the new Ingenium engine family could be shared with future Tata models.
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[Source: Drive]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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