Top 5 Least Appealing Luxury Car Brands

Top 5 Least Appealing Luxury Car Brands

The results for this year’s J.D. Power Automotive Performance, Execution and Layout (APEAL) study are in with every luxury automaker scoring above the industry average.

Based on a 1,000-point scale, the 2014 APEAL study has vehicle owners evaluate over 77 attributes, which combined into an overall score. This year, the industry average was 794 but for premium brands, that number rose to 840. Still, five luxury automakers scored below the premium average, making them the top five least appealing luxury car brands in the U.S.

5: Lincoln (835 APEAL score)

Ford’s luxury arm scored five points shy of the premium industry average but continues to impress with the MKX taking the Midsize Premium SUV category in this year’s Initial Quality Study. Lincoln is actually the most appealing luxury automaker from America and is second only to Lexus for a premium brand not from Europe. Through the first half of the year, Lincoln’s sales have improved by in recent months has seen a slight drop. The company hopes to continue its growth with new models on the horizon.

SEE ALSO: 2013 Lincoln MKZ Hybrid Review – Video

4: Cadillac (826 APEAL score)

Cadillac has made strides in recent years, separating itself from Japanese competitors with more refinement and performance. Currently, the American automaker is working on its next-generation ATS-V and CTS-V models which will appeal to performance enthusiasts looking for comfort and luxury amenities. The brand has also focused on sporty styling while keeping the classy lines that has made the brand such a staple in the automotive market for generations.

SEE ALSO: 2014 Lexus IS 350 F Sport vs 2013 Cadillac ATS 2.0T

3: Infiniti (826 APEAL score)

Considering how many Infiniti vehicles are on the road today, it might come as a surprise to see that it’s less appealing than Lincoln and tied with Cadillac. But expect things to change for Nissan’s luxury arm as the company continues to focus on innovating technologies and more additions to its lineup. The company still has a ways to go however in order to compete with Europe’s finest.

SEE ALSO: 2014 Infiniti QX70 Review

2: Acura (814 APEAL score)

Honda’s luxury brand has been more evolutionary than revolutionary in recent years, but the addition of its upcoming NSX might change things. For now, its lineup of family sedans, crossovers and SUVs may appeal to the mass market, but none of them truly excite automotive enthusiasts. As a result, Acura is the second least appealing luxury automaker with a score of 814.

SEE ALSO: 2014 Acura RLX Sport Hybrid Review

1: Volvo (812 APEAL score)

In the last few years, Volvo has gone from bankrupt to developing three new concepts for the world to see. Though it may be the least appealing luxury automaker currently, the company hopes to turn things around in the coming years with its all-new models and fuel-efficient powertrains. Known for its tradition of being safe and boring, Volvo hopes to turn things around by being sporty, luxurious and exciting.

SEE ALSO: 2015 Volvo S60 T6 Drive-E FWD Review

Discuss this story at our Volvo forum

  • Disqus11111

    Saying Lincoln has more appeal than Cadillac destroys the credibility of this study instantly.

  • Rickers

    Agreed. Lincoln as a crap lineup. Cadillac has some NICE cars now.

  • Felix James

    Acura is just getting destroyed.

  • Shiratori90

    MDX and RDX sales say otherwise, but hey, why let facts get in the way of your trolling and bashing? Trolls will keep on trolling……..

  • Jay Last

    MDX and RDX are the best selling Acuras. That is akin to being the 2 smartest Kartrashians. Further, 2 vehicles can not sustain an entire car brand by themselves, and that is exactly what they’ve been doing.

    But hey, why consider two sides of a story and be polite when you can use the overused, cliched, exhausted, tired word “troll” – 3 times yet – in one post……

  • Brad

    The MDX is quite an excellent product and deserves the accolades and sales it gets. The RDX is a solid entry as well, though not as much of a standout. The sedan lineup, on the other hand……well, we have the fabulously unsexy RLX, the underpowered ILX with its thin veneer of luxury over Civic bones, and the TL from way back in 2009 which is basically dead at this point and soon to be replaced. The TLX looks promising, but may end up being too conservative in its segment. I’ll wait to reserve judgement until the car is available for testing, though. Regardless, Acura desperately needs some exceptional products on the car side of things.

  • Shiratori90

    Yeah, because you are totally representing the two sides of the equation in your comments, right???

    Here’s a task for you. Look up the phrase “glass house”. You will find your name and face next to the listing.

  • Jay Last

    Why so angry? Because you were wrong?

    Let’s see: I wrote that the SUVs were good sellers but that the cars were not. I also mentioned that being the best sellers in a low-volume brand is not the same as selling a lot.

    So in fact, that represents MORE than two sides of a conversation. I’d suggest you do some reading yourself, but comprehension, intelligence (and maturity) obviously elude you.

  • smartacus

    He is angry because he can’t find a steady girl, and his dried out grandmother won’t let him hide the bone in her anymore.

  • Shiratori90

    The only one who needs to read and grow up is you. That’s what is clear and apparent within this “conversation”.

  • smartacus

    No, it’s YOU who needs to read and grow up. That is what is clear and apparent within this “conversation”

  • Shiratori90

    No. You are the one who needs to grow up and get out of your cock-sucking mom’s basement.

  • smartacus

    Your mom lives in a dumpster with cats, not even a basement

  • Shiratori90

    “But hey, why consider two sides of a story and be polite….”

    Take your own advice buddy…..

  • smartacus

    He’s not the only person you called troll in the last 24 hours. How come anyone who disagrees with you gets called a troll and if they answer back, then you call them a neocon? If you want to have your psychosexual maladjustment towards your parents amplified any louder get a bumper sticker.

  • Spaz

    Maybe he just doesn’t know what a Toll is?

  • smartacus

    He probably thinks “TROLL” stands for Torch Repairman On Lady Liberty or sumtn.

  • Shiratori90

    Another wonderful comment by the king of autoguide trolling. People suffer IQ drops through reading your “commentary”.

  • smartacus

    1 guest voted your comment UP.

    So you are such a loser in life that you can only muster one vote from all the voices in your head.

  • Shiratori90

    Shouldn’t talk about yourself that way.

  • smartacus

    You always talk to yourself

  • Shiratori90

    No. You’re the one who does that on a daily basis.

  • smartacus

    No, that’s you talking about yourself

  • Shiratori90

    What an idiot……

  • smartacus

    Like i said, stop sucking your father’s dick

  • Shiratori90

    You shouldn’t beat yourself up like that.

  • smartacus

    You shouldn’t suck your father off so much

  • smartacus

    Nevermind that guy. Anyone who disagrees with him is automatically a troll.

  • Shiratori90

    Yeah, no. That’s you.

  • smartacus

    And now you’re a liar too.

  • Shiratori90

    No, that’s you. Every sentence that comes out of your mouth is a fallacy and a falsehood.

  • smartacus

    No that’s you

  • Shiratori90

    No, it’s you.

  • smartacus

    No its you

  • smartacus

    And a fake guest voter for your intelligent comments.

  • Shiratori90

    No. The only one who fake votes comments is YOU. Now shut off your computer and go to bed before your mom yells at you again

  • Shiratori90

    Nope. You’re the one who is self-up voting.

    No one gives 2 dumps about what you think.

  • smartacus

    I don’t need to upvote myself like you

  • Shiratori90

    Actually you do. Your other “comments” make that clear.

  • smartacus

    Actually no. You do

  • Scott

    All Acura makes these days are ugly high end Camry’s. The MDX and 2015 NSX are gonna be the only cool things on the lot. Not to mention… they altered the TLX so far from the concept that it’s just plain boring now. The demise of Acura started when the RSX died. Acura may sell well… but they sure have lost their edge on beauty and performance!

  • HDLuffy

    RDX prints money for Acura. Its feature content is so low compared to the rest but it sells like a cake thats hot!

  • HDLuffy

    Surprised to see the Japanese BMW here. Infiniti’s are the best driving and if bmw could go back to their roots and make their cars like they used to…i.e. infiniti’s they would be good again.

    Volvo sucks nobody wants that
    Acura same thing except for RDX/MDX
    Lincoln who?
    caddy who?

« Back

SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS’s Continental Control Sport Tires Giveaway – By subscribing to the Newsletter, Entrants are eligible to win four (4) Continental ControlContact Sport AS Tires, or four (4) Continental Control/Contact Tour AS Tires, sponsored by Discount Tire (value of $900.00 USD). One (1) winner will be chosen at random and contacted by VerticalScope Inc.’s staff.




  1. PRIZE:One (1) Winner will be randomly selected to each receive:four (4) Continental ControlContact Sport AS Tires, or four (4) Continental Control/Contact Tour AS Tires from Discount Tire (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $900.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded “as is” with no warranty or guarantee, either express or implied.


  1. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia, and be twenty one (21) years of age or older.VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production,  implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.


  1. ENTER BY INTERNET:Beginning on Monday, August 1st, 2016, you may enter this sweepstakes via the Internet by logging onto and subscribing to the Newsletter.


  1. SELECTION OF WINNER:One (1) entrant will be selected on or about August 13th, 2016 by random selection of entrants who have subscribed to the Newsletter. The winner will be contacted directly by a representative of Sponsor via email. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.


  1. ODDS OF WINNING:Odds of winning a prize are determined by the total number of eligible entries received.


  1. RESTRICTIONS:The prize package consists of four (4) Continental ControlContact Sport AS Tires, or four (4) Continental Control/Contact Tour AS Tires from Discount Tire approximately valued at $900.00 USD.  If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor’s or Prize Supplier’s control (collectively, “Force Majeure Event”). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.


  1. CONDITIONS:By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants’ names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States.VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.


  1. SPONSOR:The Sponsor of this contest is VerticalScope Inc. (the owner and operator of, 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.
Enter for a chance to Win a set of tires by subscribing to the newsletter.
Read Contest Rules

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked