Top 5 Least Appealing Luxury Car Brands

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Top 5 Least Appealing Luxury Car Brands

The results for this year’s J.D. Power Automotive Performance, Execution and Layout (APEAL) study are in with every luxury automaker scoring above the industry average.

Based on a 1,000-point scale, the 2014 APEAL study has vehicle owners evaluate over 77 attributes, which combined into an overall score. This year, the industry average was 794 but for premium brands, that number rose to 840. Still, five luxury automakers scored below the premium average, making them the top five least appealing luxury car brands in the U.S.

5: Lincoln (835 APEAL score)

Ford’s luxury arm scored five points shy of the premium industry average but continues to impress with the MKX taking the Midsize Premium SUV category in this year’s Initial Quality Study. Lincoln is actually the most appealing luxury automaker from America and is second only to Lexus for a premium brand not from Europe. Through the first half of the year, Lincoln’s sales have improved by in recent months has seen a slight drop. The company hopes to continue its growth with new models on the horizon.

SEE ALSO: 2013 Lincoln MKZ Hybrid Review – Video

4: Cadillac (826 APEAL score)

Cadillac has made strides in recent years, separating itself from Japanese competitors with more refinement and performance. Currently, the American automaker is working on its next-generation ATS-V and CTS-V models which will appeal to performance enthusiasts looking for comfort and luxury amenities. The brand has also focused on sporty styling while keeping the classy lines that has made the brand such a staple in the automotive market for generations.

SEE ALSO: 2014 Lexus IS 350 F Sport vs 2013 Cadillac ATS 2.0T

3: Infiniti (826 APEAL score)

Considering how many Infiniti vehicles are on the road today, it might come as a surprise to see that it’s less appealing than Lincoln and tied with Cadillac. But expect things to change for Nissan’s luxury arm as the company continues to focus on innovating technologies and more additions to its lineup. The company still has a ways to go however in order to compete with Europe’s finest.

SEE ALSO: 2014 Infiniti QX70 Review

2: Acura (814 APEAL score)

Honda’s luxury brand has been more evolutionary than revolutionary in recent years, but the addition of its upcoming NSX might change things. For now, its lineup of family sedans, crossovers and SUVs may appeal to the mass market, but none of them truly excite automotive enthusiasts. As a result, Acura is the second least appealing luxury automaker with a score of 814.

SEE ALSO: 2014 Acura RLX Sport Hybrid Review

1: Volvo (812 APEAL score)

In the last few years, Volvo has gone from bankrupt to developing three new concepts for the world to see. Though it may be the least appealing luxury automaker currently, the company hopes to turn things around in the coming years with its all-new models and fuel-efficient powertrains. Known for its tradition of being safe and boring, Volvo hopes to turn things around by being sporty, luxurious and exciting.

SEE ALSO: 2015 Volvo S60 T6 Drive-E FWD Review

Discuss this story at our Volvo forum

  • Disqus11111

    Saying Lincoln has more appeal than Cadillac destroys the credibility of this study instantly.

  • Rickers

    Agreed. Lincoln as a crap lineup. Cadillac has some NICE cars now.

  • Felix James

    Acura is just getting destroyed.

  • Shiratori90

    MDX and RDX sales say otherwise, but hey, why let facts get in the way of your trolling and bashing? Trolls will keep on trolling……..

  • Jay Last

    MDX and RDX are the best selling Acuras. That is akin to being the 2 smartest Kartrashians. Further, 2 vehicles can not sustain an entire car brand by themselves, and that is exactly what they’ve been doing.

    But hey, why consider two sides of a story and be polite when you can use the overused, cliched, exhausted, tired word “troll” – 3 times yet – in one post……

  • Brad

    The MDX is quite an excellent product and deserves the accolades and sales it gets. The RDX is a solid entry as well, though not as much of a standout. The sedan lineup, on the other hand……well, we have the fabulously unsexy RLX, the underpowered ILX with its thin veneer of luxury over Civic bones, and the TL from way back in 2009 which is basically dead at this point and soon to be replaced. The TLX looks promising, but may end up being too conservative in its segment. I’ll wait to reserve judgement until the car is available for testing, though. Regardless, Acura desperately needs some exceptional products on the car side of things.

  • Shiratori90

    Yeah, because you are totally representing the two sides of the equation in your comments, right???

    Here’s a task for you. Look up the phrase “glass house”. You will find your name and face next to the listing.

  • Jay Last

    Why so angry? Because you were wrong?

    Let’s see: I wrote that the SUVs were good sellers but that the cars were not. I also mentioned that being the best sellers in a low-volume brand is not the same as selling a lot.

    So in fact, that represents MORE than two sides of a conversation. I’d suggest you do some reading yourself, but comprehension, intelligence (and maturity) obviously elude you.

  • smartacus

    He is angry because he can’t find a steady girl, and his dried out grandmother won’t let him hide the bone in her anymore.

  • Shiratori90

    The only one who needs to read and grow up is you. That’s what is clear and apparent within this “conversation”.

  • smartacus

    No, it’s YOU who needs to read and grow up. That is what is clear and apparent within this “conversation”

  • Shiratori90

    No. You are the one who needs to grow up and get out of your cock-sucking mom’s basement.

  • smartacus

    Your mom lives in a dumpster with cats, not even a basement

  • Shiratori90

    “But hey, why consider two sides of a story and be polite….”

    Take your own advice buddy…..

  • smartacus

    He’s not the only person you called troll in the last 24 hours. How come anyone who disagrees with you gets called a troll and if they answer back, then you call them a neocon? If you want to have your psychosexual maladjustment towards your parents amplified any louder get a bumper sticker.

  • Spaz

    Maybe he just doesn’t know what a Toll is?

  • smartacus

    He probably thinks “TROLL” stands for Torch Repairman On Lady Liberty or sumtn.

  • Shiratori90

    Another wonderful comment by the king of autoguide trolling. People suffer IQ drops through reading your “commentary”.

  • smartacus

    1 guest voted your comment UP.

    So you are such a loser in life that you can only muster one vote from all the voices in your head.

  • Shiratori90

    Shouldn’t talk about yourself that way.

  • smartacus

    You always talk to yourself

  • Shiratori90

    No. You’re the one who does that on a daily basis.

  • smartacus

    No, that’s you talking about yourself

  • Shiratori90

    What an idiot……

  • smartacus

    Like i said, stop sucking your father’s dick

  • Shiratori90

    You shouldn’t beat yourself up like that.

  • smartacus

    You shouldn’t suck your father off so much

  • smartacus

    Nevermind that guy. Anyone who disagrees with him is automatically a troll.

  • Shiratori90

    Yeah, no. That’s you.

  • smartacus

    And now you’re a liar too.

  • Shiratori90

    No, that’s you. Every sentence that comes out of your mouth is a fallacy and a falsehood.

  • smartacus

    No that’s you

  • Shiratori90

    No, it’s you.

  • smartacus

    No its you

  • smartacus

    And a fake guest voter for your intelligent comments.

  • Shiratori90

    No. The only one who fake votes comments is YOU. Now shut off your computer and go to bed before your mom yells at you again

  • Shiratori90

    Nope. You’re the one who is self-up voting.

    No one gives 2 dumps about what you think.

  • smartacus

    I don’t need to upvote myself like you

  • Shiratori90

    Actually you do. Your other “comments” make that clear.

  • smartacus

    Actually no. You do

  • Scott

    All Acura makes these days are ugly high end Camry’s. The MDX and 2015 NSX are gonna be the only cool things on the lot. Not to mention… they altered the TLX so far from the concept that it’s just plain boring now. The demise of Acura started when the RSX died. Acura may sell well… but they sure have lost their edge on beauty and performance!

  • http://www.amco-autoglass.com/ HDLuffy

    RDX prints money for Acura. Its feature content is so low compared to the rest but it sells like a cake thats hot!

  • http://www.amco-autoglass.com/ HDLuffy

    Surprised to see the Japanese BMW here. Infiniti’s are the best driving and if bmw could go back to their roots and make their cars like they used to…i.e. infiniti’s they would be good again.

    Volvo sucks nobody wants that
    Acura same thing except for RDX/MDX
    Lincoln who?
    caddy who?

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