Cadillac is still considering adding a compact luxury sedan model to its lineup.
With more luxury automakers creating cheaper entry-level models such as the Mercedes-Benz CLA-Class and the Audi A3, Cadillac has been thinking of adding a sub-ATS model to its lineup for over a year now. Though the compact luxury class is relatively new in the U.S., it has become the fastest-growing segment in the luxury market. Unlike other entries in the market that are front-wheel drive, Cadillac’s offering would be rear-wheel drive and even all-wheel drive where appropriate.
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In an interview with Car and Driver, Cadillac marketing head Uwe Ellinghaus confirmed that the American automaker acknowledges the advantage of a cheaper front-wheel drive platform, but Ellinghaus feels that there are other advantages to using a rear-wheel drive platform. In addition, the chief marketing officer also realizes that the general consumer doesn’t “care about front- or rear-wheel drive,” but stated that “rear-wheel drive offers you the proportions for a better-looking and better-driving car that people indeed recognize.”
If the model is to come to fruition, it will likely be built on the American automaker’s Alpha architecture that currently underpins the ATS and CTS models and will also be used in the next-generation Camaro. Unfortunately, don’t expect it to debut anytime soon as Cadillac has more than enough on its plate for next year with the launch of the ATS-V, CTS-V, LTS flagship and the new SRX.
Cadillac has never followed up on the ULC concept (above), examining a sub-compact model.
GALLERY: Cadillac ATS-V Spy Photos
GALLERY: Cadillac ULC Concept
[Source: Car and Driver]
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