July 2014: Sales Winners and Losers

July 2014: Sales Winners and Losers

Loser: Jaguar – 26 percent

And then there’s Jaguar: the automotive industry’s luxury bad boy brand. On September 8, it will officially reveal the new XE compact sedan built no a new modular aluminum platform slated to underpin the majority of its future lineup.

The new sedan is designed to take on BMW’s 3 Series and ratchet up sales in an effort to narrow the gap between its corporate sibling: Land Rover.

It’s been a long time since Jaguar had such an exciting product portfolio, but expensive sports cars can only do so much and what Jag needs right now is meatier sales.

  • Rickers

    Maybe we should start a VW death watch?

  • Felix James

    Forget VW, how about Acura… so sad what’s happened to that company.

  • smartacus

    I agree. Acura and Scion will not live to see the 45th President. They are definitely stone cold dead.

  • The Esmeister

    Acura would sell so much more if they would just change the grille. No one liked it in 2009 and no one likes it now in 2014.