Winner: Jeep + 41 percent
And then there’s Jeep. Chrysler’s most rugged brand enjoyed a 41 percent gain over July 2013. That is probably due in large part to the fact that the company didn’t have a compact crossover to sell this time last year and heavy consumer incentives on older models, but the fact remains that sales went up in a big way. By comparison, the next strongest gain under Chrysler’s corporate umbrella goes to Ram with an 18 percent bump, or less than half of what Jeep enjoyed.