Alfa Romeo is back in North America with its 4C sports car, and the company now has a new North American CEO.
Reid Bigland, the former head of the Ram truck division, has been named head of the Alfa Romeo Brand for the NAFTA region. In addition, Bigland continues on as the head of U.S. Sales and as CEO of Chrysler Canada.
In Bigland’s place, Robert Hegbloom has been named the new head of the Ram Truck division. “Reid has been working intensely with Bob in the establishment of the Ram Truck Brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid,” said Sergio Marchionne, Chairman and CEO of the Chrysler Group and CEO of Fiat.
“The addition of Alfa Romeo to his portfolio of responsibilities is an indication of how committed we are to the establishment of this brand in the North American market, a process that has already started with the introduction of the Alfa Romeo 4C. Much more is expected from this brand in the next few years as outlined in our five-year plan presented on May 6, 2014, and Reid’s seniority and experience are ideal for the significant task that is now getting underway,” finished Marchionne.
Discuss this story at our Alfa Romeo Forum