August 2014 Auto Sales: Winners and Losers

August 2014 Auto Sales: Winners and Losers

So Long, Summer

Like memories of band camp August is dead and buried. Regrettably the eighth month of the year didn’t go quietly; it took summer down with it. Sure, the season’s not officially over but we’re too emotionally devastated about the loss to care. At least new-vehicle sales in the U.S. were strong.

Overall deliveries for the month topped 1.3 million units, a healthy 5 percent increase compared to August 2013. All told dealers delivered about 9.3 million cars and trucks for the first eight months of the year, which is also a 5 percent uptick compared to 2013. There’s nothing to complain about with these figures. But how did individual brands fare? Which ones performed the best and which ones are knocking on death’s door? Let’s explore …

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