Loser – Fiat, Scion -20 Percent
With Fiat the magic number is 3,362; that’s how many vehicles the Italian brand’s “studios” sold last month. That performance was flaccid enough to result in a year-over-year decline of 20 percent. In August of 2013 they delivered nearly 4,200 vehicles. So far this year they’ve delivered a total of 32,141 units.
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Scion also took a 20 percent tumble. Toyota’s youth-oriented division barely topped 6,000 sales last month; for the year they’ve pushed out fewer than 42,000 vehicles, a 14 percent drop compared to the same time period last year.