The minivan segment may not be as popular as it used to be, but that’s not stopping Chrysler from investing in its next-generation model.
The American automaker will shut down its Windsor Assembly Plant for 12 weeks in the first half of 2015 in order to retool for production of its next-generation minivan, which Fiat Chrysler CEO Sergio Machionne claims is “stunning.” The company hopes that the new family hauler will start production at Windsor within 2015. The long shutdown period is to prevent a shaky launch like what the new Jeep Cherokee experienced. Currently the plan is to market one minivan under the Chrysler brand, eventually phasing out the Dodge Grand Caravan from the company’s lineup.
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While Japanese automakers have done well in the minivan segment with the Toyota Sienna and Honda Odyssey, the Chrysler Town & Country and Dodge Caravan models have become synonymous with the minivan segment in the U.S. In Canada, Chrysler holds nearly 70 percent of minivan sales and has no plans on giving up any market share.
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[Source: The Windsor Star]
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