Aston Martin Losing Nearly $10K on Every Car Sold

Aston Martin Losing Nearly $10K on Every Car Sold

Sports car builder Aston Martin may build great cars, but it doesn’t do great business. 

The company has reported a loss of $41 million in 2013 which equals roughly $10,000 gone with each car sold. Despite looking bad, those numbers actually mark a 12.6 percent improvement over the previous year. Sales totals came out to 4,200 cars sold in 2013 compared to just 3,800 sold in 2012.

Aston Martin seems to be one of the only luxury sports car builders struggling right now, with companies like Maserati and Lamborghini still posting profits every year. According to the British brand’s CEO, Aston will be profitable again by 2016, though now the company is facing a new hurdle.

SEE ALSO: Aston Martin’s US Sales Threatened by New Crash Test

New American crash test standards have put both the DB9 and Vantage models in jeopardy as they don’t comply with a new side-impact crash test that is being implemented next month. The company has filed for an exemption to the standard, but the results of the filing are yet to be determined.

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  • smartacus

    Nobody would notice if they increased their prices by ten grand…you’re welcome

  • johnls39 .

    No wonder they are partnering with Mercedes Benz. Elite exotics like these nowadays are under management and owned by a major giant automaker nowadays. Since leaving Ford, Aston Martin seemed to be doing better on its own but not so much in terms of profits and handling money.