BMW Performance Center West Announced for California

BMW Performance Center West Announced for California

BMW now has a permanent driver training facility on the west coast.

The German automaker has announced the opening of the new BMW Performance Center West just minutes outside of La Quinta, California. The company has partnered with The Thermal Club to create a dedicated road course and training facility that will open later this year. The new Performance Center will occupy 32 acres and will include a dedicated 1.4-mile road course, 6.2 acres of paddock, a skid pad and an 8,500-square foot Performance Facility.

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Just like the BMW Performance Center in South Carolina, the Performance Center West will have a full complement of driver training courses. According to BMW, there are between 1,000 to 1,500 people visiting the BMW Performance Center every week and since its opening, nearly 130,000 students have graduated from BMW performance driving courses.

“We have long believed that the right driver training is every bit as important as technology in helping to keep drivers safe,” said Peter Miles, Vice President of Sales Channel Development and Customer Relations, BMW of North America. “The BMW Performance Center West will make it easier for customers in the Western US to benefit from the same professional driving instruction that nearly 130,000 drivers have had at the BMW Performance Center in South Carolina over the last 15 years. We are very pleased to partner with The Thermal Club.”

GALLERY: BMW Performance Center West


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