Production of the Dodge Viper will resume next month.
The American automaker will reopen its Conner Avenue plant in Detroit after idling it since July 3. The Viper struggled in sales out of the gate and due to overwhelming inventory amounts, the American automaker decided to idle the plant and halt production, while giving it a significant $15,000 price cut in September.
The price cut seemed to work with Viper sales doubling last month to 108 units, up from 45 in September 2014 and 38 in August. According to Tim Kuniskis, Dodge brand head, higher sales in September and October “will get us much closer to the proper inventory levels.”
When the plant reopens in mid-November, Dodge will begin production of the 2015 Dodge Viper but won’t begin building them until unsold inventories are reduced farther. When it does restart production at Conner Avenue, the automaker plans on building only the GT and base models until inventories of unsold 2013 and 2014 model years decline. Once they’re at a reasonable level, Dodge will resume production of the TA and GTS trims.
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[Source: Automotive News]
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