Mazda Official Auto Sponsor of South by South West

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Mazda Official Auto Sponsor of South by South West

Mazda just announced that it’s become the official automobile sponsor of South by South West (SXSW), a music, film and interactive festival hosted annually in Austin, Texas.

The Japanese company has signed on in this capacity for three years. Executives believe the event is a perfect fit for the “Zoom-Zoom” brand, which appeals to younger motorists and people that enjoy driving.

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Of course the folks at SXSW appreciate Mazda’s patronage as one of the event’s super sponsors. The brand isn’t afraid to try new things, which fits hand-in-glove with what this festival is all about.

The upcoming 2015 installment of SXSW is scheduled to take place from March 13 – 22. Mazda’s presence at the festival will be announced at a later date.

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  • Jilly

    I hope they distribute “SkyActiv” branded pills to the crowds as part of the promotion.