Mazda just announced that it’s become the official automobile sponsor of South by South West (SXSW), a music, film and interactive festival hosted annually in Austin, Texas.
The Japanese company has signed on in this capacity for three years. Executives believe the event is a perfect fit for the “Zoom-Zoom” brand, which appeals to younger motorists and people that enjoy driving.
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Of course the folks at SXSW appreciate Mazda’s patronage as one of the event’s super sponsors. The brand isn’t afraid to try new things, which fits hand-in-glove with what this festival is all about.
The upcoming 2015 installment of SXSW is scheduled to take place from March 13 – 22. Mazda’s presence at the festival will be announced at a later date.
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