Nissan ‘Kicks’ Concept Debuts in Brazil

Nissan ‘Kicks’ Concept Debuts in Brazil

Nissan unveiled a compact crossover concept at the 2014 São Paulo International Motor Show.

Hinting at a future model that will compete in a growing segment worldwide, the Kicks concept “is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Nissan global design strategy boss Mamoru Aoki said. The Japanese automaker’s design team saw a disconnected between vehicles on Brazilian roads, which were mainly silver, black and white in color and the exuberant nature of the country and its people. In hopes of bridging that gap is the Kicks concept, a compact crossover that showcases the distinct design signature of Nissan cars.

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Penned by Nissan Design America in San Diego, the Kicks concept also received input from Nissan Design America Rio and the project was overseen under the leadership of the Global Design Center in Japan. While the company won’t confirm whether or not the concept will reach production, Nissan hinted that it does preview things to come for the brand. “It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement, making a stronger design lineup for future Nissan designs,” said Nissan Design America buss Taro Ueda.

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GALLERY: Nissan Kicks Concept

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