Cadillac CEO Wants a $250K Model by 2029

Jason Siu
by Jason Siu

Cadillac is rewriting its history books with appealing luxury coupes and sedan models, but is it capable of selling a $250,000 car?

Johann de Nysschen believes that the American automaker can eventually offer such a vehicle, but it won’t be for another 15 years. Acknowledging that it’s currently too early to offer a $250,000 Cadillac, the former Infiniti executive turned Cadillac president is working on a plethora of new products for the brand that will cost GM an estimated $2.5 billion over the next six years.

SEE ALSO: Cadillac ATS-V Makes Chuck Norris Look Girly

Currently, Cadillac’s flagship is the XTS sedan which tops out at around $70,000 – a far cry from a quarter-million dollars. In fact, the XTS is several tens of thousands less than flagships offered by Cadillac’s German competitors, especially since Mercedes recently revealed the Maybach S600. Next year Cadillac plans on changing that with the new CT-6 sedan, which will be followed up by an even more expensive model by 2020.

The company isn’t ignoring the opposite end of the spectrum either and is currently investigating the possibility of a CLA competitor that would slot under the current ATS.

GALLERY: 2016 Cadillac ATS-V Coupe Live Photos

GALLERY: 2016 Cadillac ATS-V Sedan Live Photos

GALLERY: 2016 Cadillac ATS-V

[Source: Automotive News]

Discuss this story at our Cadillac forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Comments
Join the conversation
Next