Nissan Fully Restores Craigslist Maxima

Nissan Fully Restores Craigslist Maxima

A 1996 Nissan Maxima has gone from Craigslist ad to Internet superstar.

Last year, Maxima owner Luke Aker posted his car for sale on Craigslist for $1,400 along with a one-minute film that poked fun at how luxury automakers are marketing their cars today. After the video went viral, Nissan stepped in and purchased the car and then turned to the Internet to decide its fate.

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Once social media spoke and decided that the 1996 Nissan Maxima would be restored to its former glory, the company took six months to make it appear as if it was brand new and then reached out to Aker to create another tongue-in-cheek video highlighting the project.

“This Craigslist ad was hilarious and incredibly well done, so we jumped at the opportunity to pick it up and have some fun with it,” said Erich Marx, Nissan Director of Interactive and Social Media Marketing. “Thanks to an overwhelming response from the online community, we decided to do a full restoration to the vehicle, ultimately resulting in this playful video.”

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