General Motors, in the midst of a crisis regarding safety defects, is using every resource available to try and identify vehicle flaws as early as possible, even Twitter.
Social media is the latest tool being used by GM to try and identify problems early on with its vehicles, President Dan Ammann told Automotive News in an interview. Social-media managers, customer service staff and even high-level executives have all been tasked with combing Twitter, automotive chat rooms and more, looking for early warning signs of safety issues so that they can be dealt with in a timely manner.
Ammann and CEO Mary Barra have even started calling customers personally to get feedback on their vehicles. “We have to identify issues before they become a problem,” said Ammann. “We will get past this, but we can’t forget the most important thing we’ve learned.”
These new practices are a result of the ongoing ignition switch recall, which was first identified about a decade before anything was done about it. Currently. 35 deaths have been attributed to the ignition switch flaw.
[Source: Automotive News]
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